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Strategic management, case study-1 chapter 1: a mandate for strategic management liberty industries, a firm founded in 1964, specialized in wooden package products . Chapter 1: a mandate for strategic management liberty industries, a firm founded in 1964, specialized in wooden package products, such as pallets, and was only a tiny three-person organization for nearly a decade. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. Each chapter starts with a key strategic challenge and sets the scene of a case study which is resolved at the end of the chapter the text includes more than sixty strategy in action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis.
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